It's Not About the Coffee: Lessons on Putting People First from a Life at Starbucks

Howard Behar is the retired president of Starbucks who led the company through its incredible growth from 28 stores to more than 15,000 stores worldwide. Mr. Behar is committed to the development and education of our future leaders, and is a longtime advocate of the Servant Leadership Model. The quintessential servant leader himself, he is known for memorable lessons such as "The person who sweeps the floor should choose the broom," and "Only the truth sounds like the truth."

Hailed as a hero of conscious capitalism and a passionate advocate for leading with purpose, Howard Behar’s motivational message inspires everyone to be a servant leader and to lead with their values first.

The Center for Free Enterprise, along with The Forcht Center for Entrepreneurship, The Project for Positive Leadership, and The McConnell Center, is thrilled to welcome this business icon to the College of Business for the opening event of the fall '22 Menard Family Lecture Series

The event is free and open to all. A book sale and signing of Mr. Behar's book (It's Not About the Coffee) will follow his talk. Refreshments will be served. 

Tuesday, September 27, 2022 at 4:30pm

Harry Frazier Hall - College of Business, PNC/Horn Auditorium BS106
110 W. Brandeis Ave. , Louisville, Kentucky 40208


Students, Faculty/staff, Alumni, Public


Business, The Center for Free Enterprise








servant leadership, free market, free enterprise, innovation, entrepreneurship

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Donna Zinser Clark

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