FREE EVENT | Guest Speaker: Greg Creed, Former CEO of Yum! Brands
ABOUT OUR EVENT
The Yum! Center for Global Franchise Excellence invites you to enjoy food, networking, and fun as we spend the evening with Greg Creed, franchise and marketing icon as well as former CEO of Yum! Brands.
Space is limited so REGISTER TODAY!
*The first 50 attendees will receive a signed copy of Greg's new book, R.E.D. Marketing.
ABOUT OUR SPEAKER
Greg Creed was CEO of Yum! Brands, Inc., from January 2015 to December 2019 and served as a Director of the Board from November 2014 to May 2020, overseeing the world’s largest restaurant companies, including KFC, Pizza Hut, and Taco Bell. Each brand is the global leader in their category, with more than 50,000 restaurants in more than 150 countries and territories.
Creed has over 40 years of experience in marketing and operations. Prior to leading Yum! Brands, he was head of Taco Bell, serving as CEO after a successful run as President and Chief Concept Officer, responsible for driving overall brand strategy and performance of the business. He re-energized Taco Bell with the launch of the “Live Más” brand campaign in 2012; the reinvention of the taco with the revolutionary Doritos Locos Taco; and the introduction of the game-changing Cantina Bell Menu. Previously, he served as Chief Marketing Officer at Taco Bell, spearheading the “Think Outside the Bun” campaign and driving strong sales and profit growth for five consecutive years.
Greg has recently co-founded a small “unconsulting” company called Creed UnCo which focuses on the three things he is passionate about – branding, franchising, and culture.
Effective, May 4, 2022, masking is only required in clinical areas on campus. In all other areas, masks are optional regardless of vaccination status.
Physical distancing is encouraged when possible and when spaces can accommodate six feet of distance between university members.
Please stay home if you are feeling sick.
The event is free and open to all. Food and Beverages will be served.
Tuesday, October 18 at 4:30pm to 6:00pm
Harry Frazier Hall - College of Business, PNC Horn Auditorium - BS106
110 W. Brandeis Ave. , Louisville, Kentucky 40208