Advancing Online Program Practices: Leveraging Data to Enhance Digital Media Advertising

Light breakfast served from 9-9:30 a.m. for those who join in-person. The workshop will begin at 9:30 a.m. for in-person and online participants.

In an increasingly competitive landscape, higher education institutions face the challenge of reaching and engaging potential students more effectively than ever before. Traditional advertising approaches often fall short of providing quality, trackable leads and driving enrollment. This presentation will explore how data-driven strategies can enhance and focus your digital media advertising and promotions strategies. The speaker will review how to:

• Understand Data-Driven Advertising
• Improve Return on Advertising Spend (ROAS)
• Apply Tools and Analytics Platforms
• Utilize Applications Beyond Digital Advertising

Join the Delphi Center’s Online Learning unit for this engaging, practical session to bring together administrators, staff and faculty to learn and share experiences, tips and insights about a variety of topics related to online learning that are of interest to our UofL Online Programs community. Choose to attend in-person or virtually upon registration.